A GOOD EDITOR BALANCES CLEAN COPY WITH THE WRITER’S VOICE

Applying Agile Methodology to Local SEO Tactics

GoDaddy Garage Blog

Some re-phrasing for readability and formatting helped this post convey a technical topic to an audiences that’s less than tech savvy.

“Back in the early 1980s, out-of-touch managers had created an overhead inventory-conveyor system nearly 3.5 miles long that carried hundreds of parts — gas tanks, handlebars, engine parts, seats… you name it. Workers could reach up and grab their particular part when it passed. Workers hated it, it was inefficient and it nearly bankrupted the motorcycle manufacturer.”
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Choosing Searchable Product Names in Product Design

GoDaddy Garage Blog

A high-level idea needed a more fluid tone and ties to GoDaddy products and services.

“In the always-on smartphone world, we have to brand our products based on searches by both people and machines. No matter the product — offline, online, service-based, healthcare or what have you — assume people will be searching for it at some point in the digital world.”
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Getting Started with a Marketing Automation System

GoDaddy Garage Blog

Uber-technical material needed conversational flair and formatting appropriate for a scannable blog post.

“Lead scoring is important, especially for small business owners. They need to focus on both quality and quantity. They need audiences to help ensure enough people are paying attention to what they’re sending out, and then engaging with their content. They also need to know who the best customers are.”
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